With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer - email campaigns, web push notifications, SMS, and chatbots for Facebook Messenger, Telegram, or WhatsApp. In this guide, we’ll take you through the exact steps we use with clients to create a strategy that feeds valuable information to an interested audience, nurtures those relationships until they’re customers, and keeps their loyalty strong for the long haul. Starting from scratch is the best place to begin clarifying and laying out your marketing efforts. In other words, you’ll catch way more fish - who are willing to pay way more money - using a single pole in your smaller, perfectly designed pond than you will with a net in a vast ocean. Your potential prospects, client retention rate, and bottom line will benefit greatly from narrowing your focus to people who will actually want and benefit from your products or services. Instead, in a world of vast, unlimited opportunities, it’s more important to niche down, find your people, and give them your total, uninterrupted attention. Today’s marketing strategies are not about throwing a massive fishing net out in the ocean and catching everything you can. And with seemingly endless possibilities ahead, it’s easy to get overwhelmed and not know where to begin. There’s no limit to the number of decisions marketing teams need to make. Should you focus all of your efforts on growing a single platform, or dip your toes into every app? Should you post three times a day or three times a week? Is it important to send emails? How much should you spend on Facebook ads? Should you spend any money at all? When it comes to marketing in today’s world, you can take a million and one different avenues.
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